St~ germain

Avant Garden Party

July 2023

This July, St~Germain debuted the St~Germain x June Ambrose Avant Garden Party kit — a curated collection of the creative director’s ultimate summer fête essentials. To celebrate, select media and influencers were invited to a remarkable launch in New York City. The Gathery designed a playfully lavish social affair, elevating each element of the collaboration with editorially curated garden party goods and fashion-forward styling.

Blooming amidst the lush setting of Public Hotel’s The Bowery Garden, bold tableware and eclectic accessories found in the collection were reimagined as extravagant florals, cultivating in a fashion presentation-inspired floral runway. The centerpiece exposition and vibrant tablescape design expressed the collaboration’s joie de vivre.

Guests were invited to take a seat in the front row as moments of surprise and intrigue unfolded. The inspired evening featured a contemporary string quartet as guests enjoyed summer’s trendiest cocktail, The Hugo Spritz and whimsical fare — transforming the classic daytime social occasion into a decadent Avant Garden party.

Services

Creative Direction 
Experiential Design
Graphic Design
Art Direction
Custom Fabrication
Event Management & Production