hbo max

Stylish with Jenna Lyons

December 2020

Capitalizing on Jenna Lyon's notable fashion career, we introduced a new audience to the style maven through an initiative developed to coincide with the premiere of HBO Max’s latest show, “Stylish with Jenna Lyons". Set against the backdrop of the glamorous, creative and fast-paced fashion and design scene in New York City, our ‘experience delivered’ mailer referenced objects commonly used by creative directors. Taking recognizable fashion motifs—polaroids, collages, mood boards and photo archive boxes—and incorporating elements of Jenna’s own personal style, The Gathery created a memorable keepsake sent to Jenna’s own inner circle, press and notable HBO viewers.

To broaden the campaign beyond the gift recipients, items found within the charming Bisley cabinet were prompted to be kept, gifted or donated to our partnership with Dress for Success a feel-good initiative coinciding with the Thanksgiving holiday and the debut of the binge-worthy show all done through the ease of a custom online destination.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Program Management and Production
Photo and Video and Production