w hotels

LE Miami 2022

June 2022

In June 2022 W Hotels returned to South Beach to kick-off LE Miami and once again tapped The Gathery to transport its guests to a key W Hotels destination. Festivities celebrated the newly opened W Rome, which seizes the non-stop tempo and vibrancy of the Italian city by mining its rich history and its trend-setting culture.

Inspired by unique design elements found at the property, and the city at-large, the physical, historical, and social insights of the Eternal City were brought to the sunny shores of Miami. The unmistakable Italian attitude and the energy of W Hotels manifested throughout our event via DJ Eveava, a synchronized pool performance, Roman models, a curated Italian menu and highly photographable installations.

The following day, The Grove at W South Beach was transformed once again and top members of the media were welcomed to an intimate lunch on the property. The luncheon design drew inspiration from the highly anticipated opening of W Sydney, integrating the allure of the aquatic destination and its transformative architecture.

Services

Brand Strategy and Planning 
Creative Direction 
Experiential Design 
Art Direction
Graphic Design 
Custom Fabrication 
Event Management and Production 
Model Casting and Styling