w Hotels

Carry On Experience Delivered

october 2021

Inspired by commemorative souvenir plates from around the world, The Gathery developed an artistic set of service ware for a unique experience that honored W Hotels’ launch of four new halo properties in 2021. Designed to capture the essence of Melbourne, Osaka, Nashville and Rome, with patterns and landmarks pulled directly from each vibrant new property, the exclusive and collectible enamel set gave travel aficionados a small taste of each destination.

Packaging made of sustainable materials resembled a carry-on suitcase accented with custom stickers referencing each of the latest openings. A clever take on the boarding pass invited guests to discover what was inside – all developed through the irreverent and unmistakable lens of W.

Services

Brand Strategy and Planning
Creative Direction
Graphic Design
Illustration
Custom Fabrication and Engineering
Product Development