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photos  :     Patrick Macleod

photos Patrick Macleod

Wild Turkey

Campaign Launch

September 2016

For the launch of Wild Turkey’s latest advertising campaign, a collaboration with Matthew McConaughey, The Gathery designed and produced an intimate media launch event at Brooklyn’s landmark Wythe Hotel. Driven by creative elements present in the new ads and the brand’s state-of-the-art Kentucky distillery, the event featured curated food and Bourbon pairings developed by James Beard Award Nominee Sean Rembold, a live performance by bluegrass band The Bailsmen and a ceremonial tasting overseen by Jimmy Russell. The evening culminated in the unveiling of the latest television spot and a Q&A with the Academy Award winning actor.    


Brand Strategy and Planning
Creative Direction
Art Direction
Experiential Design
Custom Fabrication
Event Production and Management