ST. REGIS

World Snow Polo Championship

DECEMBER 2022

Nestled in the snowcapped mountains of Aspen, St. Regis Hotels and Resorts returned to the anticipated World Snow Polo Championship with premium programming to mark its benchmark 10th anniversary. The Gathery partnered with the notable brand to design a series of events surrounding the winter festivities.

A cohesive and elegant design approach positioned St. Regis as a global luxury brand beyond the confines of hospitality. Cues commonly utilized by fashion houses were married with seasonal colors and motifs unique to the St. Regis’ visual ecosystem. The instantly recognizable icon and design language manifested at each physical touchpoint and event environment. A bespoke itinerary welcomed global tastemakers and media — inviting them to partake in exclusive events and to discover the ski resort destination. Various pulses of entertainment included a Midnight Supper at Velvet Buck, champagne sabering , dinner at Aspen’s sought-after hotspot The Snow Lodge, and a night cap DJ set at the resorts’ gathering hub, Mountain Social.

On the field, guests gathered at the coveted St. Regis hospitality tents to watch the championship matches. Each tent manifested as an extension of the brands’ signature spaces, sharing St. Regis’ unmatched take on hospitality and prestigious design with the most discerning spectators.

Services

Brand Strategy and Planning 
Creative Direction 
Experiential Design
Graphic Design
Custom Fabrication
Event Management and Production